vrijdag, juli 04, 2008

Ode to the Ozzies

Aaah finally back in a country where they serve you the right kind of coffee. They've got espresso machines everywhere, and will never serve you filter coffee, let alone instant. Whether it's in a climbing wall or café, beans are freshly ground on the spot and then you hear the satisfying espresso machine rattling. lovely.

The more surprised I was then, to find 3/4 of the part of the supermarket devoted to coffee, to be instant. On the picture below you see the last tiny bit of the isle where the 'normal' coffee is sold. So does this mean that the Ozzies want to serve proper coffee to clients but don't care too much themselves at home? Perhaps most Ozzies that care a lot about coffee just don't buy it in the supermarket and those who don't, get instant. And very few people drink filter coffee. (See these are the things that keep me busy now, when I'm not thinking about my thesis ;)

welcome to instant coffee land

Alright, on more typical Ozzie thing. The commercials are pretty bad. Well, maybe not bad in the sense of being extremely simple (and therefore reaching a larger audience perhaps) and straightforward, but they are really not a pleasure to watch. I tried to watch a bit of telly the other night, but got hugely annoyed by the overflow of uninteresting commercials. But then, the simplicity makes some of them pretty funny. I think the guy on the ad below is particularly ehm... straightforward.

I just love this ad

4 Comments:

Blogger Luke Andrews said...

I met this Australian girl in London and she impressed me by explaining in no uncertain terms just how snobby she was about her coffee, and how it was truly impossible to get a good coffee in London.

That said, I've noticed that Nescafé is surprisingly common throughout Europe too. What gives? (Apparently the Americans are to blame.)

04 juli, 2008 11:17  
Blogger Xiricou said...

hahaha@de reclame :)

10 juli, 2008 13:30  
Blogger huising said...

Reclames zijn inderdaad een beetje... tja...
Moccona is het goede merk in australie voor instant en dat is in de Douwe Egberts fabriek in Utrecht gemaakt! Toch leuk?!

22 juli, 2008 06:48  
Blogger huising said...

sorry, huising is Mattanja Huising-Mook.

22 juli, 2008 06:49  

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